Spreenity in the media
Spreenity expert articles in the media
Explore expert articles about multichannel publishing, AI-assisted content review and small-business marketing. The articles are published in Polish.
Each article opens on the external website of its publisher.
All publications
Social media for a microbusiness: how to bring chaos under control without a marketing department
How to measure the cost of a disorganised content workflow, organise materials and approvals, and check whether the new process genuinely saves time.
By Jaroslaw Maladyn, creator of Spreenity
Read on eGospodarka.plOpens in a new tabThe season does not start on promotion day: how a small business plans 30 days of social media communication
How to spread communication for a seasonal offer across 30 days, from preparing materials and building interest to sales and campaign review.
By Jaroslaw Maladyn, creator of Spreenity
Read on Marketing przy KawieOpens in a new tabA post is just the beginning: how a small business can avoid losing enquiries from comments and messages
How to organise responses to comments and messages, assign responsibility and guide enquiries towards a concrete next step.
By Jaroslaw Maladyn, creator of Spreenity
Read on Gazeta MSPOpens in a new tabPrivacy by design: how to limit data use as integrations demand more
How data minimisation, separation of secrets, content, media and telemetry, and purpose-based retention reduce risk in applications that use external APIs.
By Jaroslaw Maladyn, creator of the Spreenity platform
Read on ITwizOpens in a new tabResponsible social media communication for a trichology practice: how to educate without diagnosing through a screen
How trichology practices can educate on social media without diagnosing through a screen, protect client privacy and guide people towards the appropriate next step.
By Jaroslaw Maladyn, creator of Spreenity
Read on Trycholog.infoOpens in a new tabMobile-first in practice: why one post does not work the same way on TikTok, Instagram, Facebook and Google
The “Core — Role — Version” method keeps campaign facts consistent while adapting the opening, image, description and CTA to each channel.
By Jaroslaw Maladyn, creator of Spreenity
Read on Mobile TrendsOpens in a new tabAI writes faster, but who is responsible for the facts? A seven-point content check for small e-commerce
A seven-point check of prices, promotions, claims, links and data before publishing content prepared with AI assistance.
By Jaroslaw Maladyn, founder of Spreenity
Read on e-biznes.plOpens in a new tabMany channels, one goal: how to plan publications that support sales
How to plan communication around one business goal, adapt publications to each channel and measure outcomes instead of reactions alone.
By Jaroslaw Maladyn, creator of Spreenity
Read on Gazeta MSPOpens in a new tabHuman in the loop in visual communication: how to approve AI graphics and content before publication
How human review can verify facts, brand consistency and risks before publishing materials prepared with AI assistance.
By Jaroslaw Maladyn, creator of Spreenity
Read on Signs.plOpens in a new tab7 ready-to-use social media post templates for a beauty salon
Practical post templates for beauty salons, from filling a last-minute opening and explaining a service to seasonal bookings, each with one clear customer action.
By Monika · created in collaboration with Spreenity
Read on SalonerOpens in a new tabAssessing a beauty brand’s readiness for AI: sources, evidence and approval before content automation
How to assess a beauty brand’s sources, evidence and approval process before automating AI-assisted content creation.
By Jaroslaw Maladyn, founder of Spreenity
Read on Wirtualne KosmetykiOpens in a new tabSocial media for a small business without a marketing department: process instead of posting “when there’s time”
How a simple process can help a small business maintain a regular publishing rhythm without an in-house marketing team.
By Jaroslaw Maladyn, creator of Spreenity
Read on Marketing przy KawieOpens in a new tabPut the ideas into practice
- Post planning for a small business
See an example of preparing a post and choosing its publication time.
- Publishing on Facebook and Instagram
Learn how to prepare one topic for publication across multiple channels.
- From a saved link to an AI post draft
See how to work with a content suggestion that you edit before publishing.
Want to simplify publishing across multiple channels?
Read the step-by-step guides or create an account to explore the Spreenity publishing workflow.