How to schedule a post on Facebook, Instagram, Google and TikTok

Start with connections

Before you set a date, make sure your publication locations are ready. For Facebook you need a connected company page, for Instagram you connect directly with your professional account, for Google you need to connect Google Business Profile with the selected location, and for TikTok you check a separate connection and the required channel settings.

• To publish on Facebook, you choose Facebook Page, not a private profile.
• Instagram must be a Business or Creator account.
• Google Business Profile requires local posting access.
• TikTok requires verification of your connected account, content and settings before publishing.
• If you want to publish on several channels at the same time, please connect them separately in the "Accounts" tab.
• If you don't see the correct page or account, first check if you are logging in with the exact profile you use to run your brand every day.

Prepare one topic, but adjust the description

This works best when you start with one topic and only then decide how it should sound in each place. You add a photo or video, refine the main description and check whether Facebook, Instagram, Google Business or TikTok need a shorter, more local, more sales-oriented or better suited version.

• Choose a photo or content that looks good on your chosen channels.
• Write a short, specific description with a clear goal: sale, contact, private message, reservation or website entry.
• If you want to speed up your work, you can prepare a proposal for descriptions and hashtags and then improve them in your own way.
• If you are promoting an offer from OLX, you can start by importing the ad and only then adapt the content for social media.

Select Facebook, Instagram, Google, TikTok or several channels at once

At the publishing stage, you don't have to do separate actions for each channel. You can select Facebook, Instagram, Google Business and TikTok at the same time, or select only some platforms if you want a post to perform better in specific places.

• If the message is universal, it is usually worth broadcasting it to several active channels in parallel and only slightly adjusting the first sentence.
• If you're testing different formats or different audiences, choose just one platform and compare the effect.
• Before saving an appointment, double-check that the channels you want to publish are checked.

Set a specific date and time

This is the most important moment. Instead of publishing immediately, you choose a future date and plan your post exactly for the day and time that makes sense for your offer, promotion or message.

1. Choose to publish later instead of publishing immediately.
2. Set a specific day and time, not just a general "evening" slot.
3. Check if the date still matches the promotion, product availability or validity of the announcement.
4. Read the description again before confirming, because after a few days typos and outdated information become most noticeable.

Do a quick check before saving

• Is the photo current and matches the content?
• Does the description sound natural and does each version have a clear call to action?
• Does the link go to the correct public page if you add it to a post or button?
• Are the right platforms selected: Facebook, Instagram, Google, TikTok or only some of them?
• Does a publication date still make sense for this offer or announcement?
• Is there information in the post that will become outdated before publication?
• Before confirmation, is there a message about an account, material, limit or deadline that requires correction?

Once you plan, keep it under control

Once you save the date, you don't have to guess what's going on with the post. It is worth checking the publication history to quickly confirm the result and return to the topic if necessary. If your plan changes, you can cancel or postpone the publication to a later date.

When the platform temporarily stops accepting a post, you don't have to start over right away. Spreenity will show the result in your publication history, and if an issue requires your response, you will see what is worth improving.