What Instagram account do you need for a business publication?

Short answer: Business or Creator

To publish your business on Instagram, you need a professional account. You can use a Business or Creator account, and the choice depends mainly on how you run your brand and how you want to appear to your audience.

When to choose a Business account

Business is the simplest choice for most classic companies. If you run a premises, shop, study, office, salon or product brand, this type of account will usually be the most natural.

• You have a company that communicates under a brand name.
• You want to separate your business communications from your private profile.
• You publish offers, news, promotions or information about services.
• You'd rather set up an account once and just go for it without thinking about the profile type name.

When Creator will also be a good choice

Creator works well when the brand is strongly associated with a specific person. This is a good option for experts, trainers, agents, creators and personal brands who sell services or knowledge under their own name.

The most important thing from your perspective is that the Creator account also meets the professional account requirement. So if you operate as a personal brand, you don't have to force yourself to switch to Business just to publish.

How to check what type of account you have now

It's best to check this without guessing, directly in the Instagram settings. It takes a moment and you immediately know whether you can proceed to linking your account.

1. Open Instagram and go to your account settings.
2. Go to "Account type and tools".
3. Check if your account is marked as professional.
4. If you see Business or Creator, you're ready to connect.
5. If you have a personal account, please switch to a professional account first.

What to do if you have a personal account

If you're currently using a regular private account, switch it to a professional profile first. Only then is it worth returning to the "Accounts" tab and connecting Instagram for publication.

1. In your Instagram settings, choose to upgrade to a professional account.
2. Decide whether you prefer Business or Creator.
3. Later, log in with the exact same account while connected to Spreenity.
4. After connecting, check immediately in one simple post whether everything is set up the way you want.

The most common mistakes before publication

The biggest confusion usually comes not from Instagram itself, but from small mistakes at the beginning. It's good to catch them right away, instead of returning to the topic at the first publication.

• You are logged in with a different Instagram account than the one you want to post to.
• You assume that connecting Facebook automatically takes care of Instagram too.
• You have a personal account and you are trying to connect it without changing it to Business or Creator first.
• You're not sure whether the brand functions more as a business or a personal brand, so you postpone the decision instead of choosing an option that is closer to how you communicate on a daily basis.

If you just want to get started with your corporate publication without the hassle, Business is the safest choice for most typical companies. If you operate under your own name or create a personal brand, Creator will be fine too. Once your account is professional, you can connect it and check everything in practice on the first post.